.brand messaging
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? A consistent brand voice and vocabulary makes you recognizable and positions you as an expert source in your area.
.brand voice
finding your voice and tone
While you have the same voice as a brand, you adapt your tone according to the situation and communication channel, i.e. newsletter or social media. Terms specific to your industry and you brand create consistency and reference when communicating internally with your employees or externally with customers, and stakeholders. They create your distinctive language, terminology, and style known as brand voice.
#FINDINGYOURBRANDVOICE
#BRANDEDKEYWORDS
#YOURHASHTAG
style guide
A style guide helps content creators and editors across geographies to create a brand voice that is consistent in voice, tone and messaging. It is a documentation that includes principles of writing and contains specific instructions on grammar, style, word choice, and terminology. Take a look at the style guide at Mailchimp and find out how it helps their employees to speak in a unique and distinctively clear brand voice across different channels.
#STYLEGUIDE #HOWWEWRITE #CONTENTCREATION
get your style guide
.voice and tone audit
consistent brand messaging
Is the voice and tone of your brand messaging inline with your brand? Voice and tone audits check for unique traits, keywords, and framing in how you communicate as a brand as well as how your brand’s values and personality is expressed. Do you know what makes your brand’s communication style unique? And how does your brand’s voice make you feel? Do you apply nuances in tone according to the type of content (social media, email, website etc.)?
#TONEANDNUANCES
#BRANDMESSAGING
#VOICEANDTONEAUDIT
.voice and tone translation audit
one voice across languages
We cross check your copy across languages for consistency in voice and tone. So we make sure the way you speak to your customers is consistent in German and English and that your distinctive brand keywords claim your brand’s identity in both languages.
#VOICEANDTONEAUDIT
#ONEVOICEACROSSLANGUAGES
#CONSISTENTBRANDVOICE
.brand voice on SoMe
consistent brand voice
Your business objectives and branding ideally align with your content on social media. We highly recommend contents that are in line with your brand and that feed into your overall business objectives. We concept messaging strategies that are used by social media growth hackers to gain online traction.
#SOCIALMEDIAMESSAGING
#BRANDMESSAGING
#CONSISTENTCONTENTRULES
this is us: in style, on brand, in our voice
company brochure
Digital and print – this is what we did for our very own company brochure. We made sure that our brand values bold, vibrant, and personal stand out. So we went in bold in our double page cover and brand statement. The personal comes in with the one-page photo cover that provides a face to relate and to follow-up with: Verena Huber, our chief experience officer. And the vibrant comes through in the color gradient and the gutsy, honest and clear tone of voice. This is us: content that inspires works. – brand experience agency for SMEs. Sounds good? Let’s tickle your brand personality and see how you want to tell your story.
.brand strategy
.brand touchpoints
.interim solutions
