.brand strategy
It defines the values your brand stands for, the personality it conveys, and its promise. It represents the essence of your brand – its identity – and comes BEFORE choosing a name or designing a logo.
.talking strategy
competitor and benchmark analysis
Before venturing out, it is a smart move to identify the main competitors in your industry, their ambitions, and their target market. So starting off implies a fair amount of market research, both on competitors’ and industry standards’. Developing a radar for your market, its developments, and its players serves as the strategic reference for your business. Regular reviews and updates are paramount to stay relevant and on top of your industry.
#KNOWYOURCOMPETITION
#KNOWYOURINDUSTRY
#PERSONALITYFOLLOWSIDENTITY
.positioning
strengthen strengths to stand out
Let’s get a foothold of your market positioning and find out what makes you stand out. Together, we determine your strengths, ambitions, and passions and define the niche you wish to pursue. Once we are clear on the positioning of your company or your product, we can go ahead and brand it accordingly. Brand consistency differentiates you in the marketplace and attracts and retains customers.
#WHATISYOURPOSITIONING
#STRENGHTENSTRENGTHS
#CLAIMINGYOURNICHE
.name it to claim it!
name concepts that tell your story
We develop name and claim concepts that reflect your business, thus brand personality, and identity. A name is your first chance to create awareness for what you do and your vision as such. It is also your first step in branding your business or product around which its visual identity and further brand layers are attached. Brand names and claims set the direction and frequently implicitly resonate brand values as they reflect a distinctive perspective. So let’s name it to claim it!
#NAMINGANDCLAIMING
#NAMECONCEPTS
#NAMEITTOCLAIMIT
.brand values
shaping brand personality
Your values stand for your business philosophy. They capture what you believe in – your personal “why”, your vision and how you go about business. They present the foundation on which the look, the voice, and tone, as well as the behavior, is built. Brand personality (case study) compares to human personality. It is a set of unique characteristics, visual, verbal and behavioral that defines your identity.
#BRANDPERSONALITY
#BRANDSTHATCONNECT
#BRANDIDENTITY
We help you discover your brand values and make them come alive by shaping voice & tone and the behavior of your brand. It is the space between the lines no one talks about but still speaks volumes and shapes context. Plus we are also there to see it evolve. Just like human beings, brands grow up and adapt to their (business) environment.
brand audit
Brands are living entities with a life cycle. In short: they rise, plateau and decline. Brand audits are brand health checks that ensure that you keep your brand relevant. They look at brand image and voice, demographics of your customers, the mission and strategic objectives of your business. Time for an update? We are happy to step in.
#BRANDAUDIT #BRANDUPDATE #BRANDLIFECYCLE
.IP strategy
intellectual property of brands
What trade marks are for brands is a charged battery to your smartphone. You either have it or you are out! Brands derive their value from recognition and the ability to charge premium prices for their products and services. They are thus business critical assets. We help companies get the basics right in branding, focusing on trade mark, design, and copyright law. After all, any business must be allowed to represent their products and services through their brand. We work with lP experts to get the basics right in branding, both for brands in the making and established.
#BRANDSTRATEGY #GETYOURTRADEMARK
#INIPWETRUST
.brand messaging
.brand touchpoints
.interim solutions
